Zoe Knowles

Content Creator, Web Maker and Copy Writer

About me

A small introduction about my self

Zoe Knowles

Content Creator and Web Maker from Geelong

Hi there,

I am Zoe - a content writer, creator and analytics lover. This website is home to my employment history, some examples of my work and a chronicle of my education - in short, you’ve stumbled across my digital resume.

Sit down, grab a cup of tea, have a read, and shoot me an email if there’s something you’d like my help with!

Download Printable Resume

Technical Skills

I can say i’m quite good at

Photoshop

I use good old Photoshop every single day

Illustrator

My Illustrator skills are in the process of being beefed up.

Flash

Barely anyone uses it anymore, but I've got qualifications in flash

Google Analytics

I love creating custom reports, interpreting analytics and sharing insights.

Content Writing

Bringing an idea alive is one of the most rewarding things you can do!

Design

I heart designing websites and marketing materials.

Work Experience

My previous associations

May 2015
Present

National Disability Insurance Agency

Senior Online Content Officer

Responsibilities:
• Working as part of the communications team to help deliver great comms about the NDIS.

Achievements:
• Creating video and social content about the NDIS.
• Managing the NDIS website.
• Working with staff and members of the public on the daily.

Aug 2013
May 2015

Grant Broadcasters

Online Content Manager

Responsibilities:
• Oversee website management of 9 South Australian radio station websites and 6 Victorian sites.
• Day to day management of 1 full time staff member and 5 freelance writers.
• Writing internal and external communications to profile the successes of the network’s digital offerings.
• Website content creation, styling and development.

Achievements:
• Being heavily involved in the development, design and launch of multiple websites.
• Creating a high quality, easy to read report format profiling key website metrics that is understandable by all.
• Redesigning the website for Easymix Central Victoria to be a responsive, easy to use site for both contributors and end users.

Aug 2012
Aug 2013

Grant Broadcasters

Online Content Creator – Victoria

Responsibilities:
• Liaise on a regular basis with key internal stakeholders such as Content Directors and Journalists to increase the quality and frequency of online content from the local teams.
• Produce statistics and key talking points for the Content Manager to present to the greater team

 

Achievements:
• Winning over a very unresponsive team (K-ROCK) to begin regular whole team meetings about how to approach online.
• Leading the Bay Lifestyle project to recruit and train 5 freelance writers.
• Winning the inaugural team member of the month award for Grant Broadcasters Digital and New Media.

Feb 2012
Aug 2012

Courthouse ARTS

Marketing and Memberships Coordinator

Responsibilities:
• Creating and implementing the media plan for Courthouse ARTS.
• Designing marketing material including online and print advertisements, posters, billboards, booklets and postcards.
• Developing and updating content for the Courthouse ARTS website.

Achievements:
• Designing and promoting the marketing material for Courthouse ARTS’ first sold out show.
• Delivering the highest level of media coverage and membership ever achieved by the organisation.

June 2007
June 2010

Southern Cross Austereo

Creative Writer

June 2007 –June 2010
Responsibilities:
• Project managing advertising campaigns from initial concept to post campaign report.
• Writing, casting and directing radio commercials.
• Adhering to production budgets and timelines.

Achievements:
• Winning the 2009 bi-annual ‘Talk Straight, Listen Hard’ communications award.
• Developing an internal talent pool database in which I recruited, trained and catalogued over 30 staff.
• Coordinating national multi-media campaigns that included writing audio, web content and video.

Education & Diplomas

What I have done in my academic career

Nov 2011

Bachelor Of Arts (Media)

Swinburne University

Major: Media

Minors: Psychology & General Studies
• Distinction average.
• High distinctions in journalism, sociology and philosophy.
• Guest lecturer in Post Graduate Diploma of Commercial Radio 2008 – 2011.

Nov, 2009

Flash Animation Short Course

Swinburne TAFE

Skills learnt:
• How to write and edit action script
• Animation techniques
• How to create interactive presentations in Adobe Flash CS4.

June, 2009

AWARD Copywriter’s school

AWARD

• How to present ideas to clients
• Successful collaborate idea generation techniques

Get In Touch

Please feel free if you would like to have a chat.

Contact details

Geelong, Victoria, Australia, 3220

0422 339 485

zoe@zoeknowles.com.au

www.zoeknowles.com.au

Shoot a message!